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Service Business Development Specialist

Location: 

Tokyo, JP

We are looking for a Business Development Specialist to join our Industrial Measurements team at Vaisala KK in Tokyo, Japan. 

Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most – from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. For a second year running, Vaisala got recognized in TIME Magazine's World's Best Companies in Sustainable Growth 2026 study. Our team of close to 2,500 experts and 62 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong.

Your mission would be to drive 15% annual growth of the Service business in Japan by:

  • expanding service business in key focus segments (e.g., Pharma/Life Science, Battery, 3PL), and
  • building and strengthening recurring revenue models for existing customers,not only through analysis and planning, but also by personally engaging with customers and executing key actions in the field.

Key Responsibilities

1. Business analysis and opportunity identification
- Analyze historical sales, customer, and service data (by Product / Service category and segment).
- Assess current service portfolio, competitive offerings, and regulatory / market trends.
- Identify high-potential segments and applications (“sweet spots”) for service growth.

2. Japan Local Service Plan – design and planning
- Define focus segments and priority customer groups.
- Design the service portfolio, pricing strategy, and contract models (e.g., subscription, maintenance contracts).
- Set key KPIs and targets for the Service business (e.g., service revenue, recurring ratio).

3. Service offering development and sales enablement
- Plan and enhance value-added service packages such as DRYCAP Performance Care.
- Develop clear value propositions based on customer pain points (regulatory compliance, downtime reduction, TCO reduction, etc.).
- Create and refine sales tools and proposal materials in collaboration with Sales, Inside Sales, and Technical Support.

4. Hands-on business development with direct customer engagement
- Visit key accounts and focus segment
customers (both independently and together with Sales, Application, and Service teams).
- Conduct customer interviews (VoC) and on-site observations to uncover service opportunities.
- Lead proposals, PoCs, and closing of deals for new service offerings and packages.
- Execute concrete actions to drive renewals, upsell, and cross-sell of service contracts.

5. Building a Customer Success–driven recurring model
- Design the service lifecycle with a strong focus on renewals, upsell, and cross-sell.
- Work closely with Customer Success, Inside Sales, and Service Center to establish and improve renewal processes.
- Contribute to service strategies within Key Account Plans for major account

6. KPI monitoring and continuous improvement
- Track KPIs such as service revenue, recurring revenue, and adoption of value-added services.
- Propose and implement improvements based on data and insights from the field.
Support discussions on service aspects in partner strategies or M&A, when required.

Requirements
Must-have

  • At least 5 years of experience in B2B business in one or more of the following areas:
    - Service business development / service product management
    - Business strategy, service planning, or consulting / Business or service development
    - Solution sales in industrial equipment, measurement instruments, or life science–related fields
  • Proven experience in analyzing sales /customer / market data and turning insights into concrete actions.
  • Experience leading or driving cross-functional projects (e.g., with Sales, Service, Technical, Marketing).
  • Practical experience in customer-facing activities such as visits, proposals, negotiations, and deal closing.
  • Native-level Japanese communication skills.
  • Business-level English communication skills (reading/writing, email, online meetings with global teams).

Nice to have

  • Experience in one or more of the focus industries: Pharma / Life Science, Battery, Semiconductor, Data Center, Power, etc.
  • Knowledge or experience related to GxP, quality management, calibration, or maintenance of equipment.
  • Experience launching or operating subscription / recurring service businesses.
  • Experience improving sales or service processes using tools such as CRM, CPQ, or Marketing Automation.

Competencies / Personal Profile

  • Strategic and analytical thinking: able to structure complex market and customer information and derive clear insights.
  • Business development mindset: strong drive to create and monetize value through services.
  • Customer Success orientation: focuses on long-term customer value, risk reduction, and TCO optimization.
  • Collaboration and influence: able to work effectively across Sales, Inside Sales, Application & BD, Technical Support, Service Center, and Customer Success, and to lead initiatives without formal authority.
  • Ownership and execution: not only designs plans but also takes the lead in customer-facing execution and continuous improvement.

Ready to take every measure for the planet? Apply at the latest on 31 March 2026.

Apply now »