Service Product Marketing Manager

We are looking for a Service Product Marketing Manager to join the Weather, Energy and Environment’s Marketing team at Vaisala headquarters in Vantaa, Finland. Join us to drive marketing and go-to-market strategies that shape success and customer engagement in our service business.

Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most – from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. Vaisala is recognized in TIME Magazine's World's Best Companies in Sustainable Growth 2025 study. Our team of over 2,400 experts and 59 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong.

Why join us? 

• Work alongside a talented, passionate team that values creativity and collaboration.
• Play a key role in shaping Vaisala’s service business go-to-market strategy and drive impactful campaigns that influence product success.
• Collaborate with cross-functional teams and customers to create innovative marketing solutions and build strong market presence.
• Leading performance, not location. Our culture is trust-based. We treasure face-to-face collaboration with our colleagues, but hybrid work and flexibility are the new norms for us. 

What's your role?

You will be part of our Weather, Energy and Environment's Marketing team of experienced and dynamic professionals and work closely with our Service business. You will be responsible for developing and executing marketing strategies that strengthen customer value, engagement, and adoption of our services. You will work closely with cross-functional teams, including product management, sales, and marketing, to ensure the successful positioning of our products and go-to-market strategies. You will report to the Head of Marketing, Weather, Energy & Environment.

Your key responsibilities will be:

• Create compelling product messaging and positioning that differentiates our service products in the market. 
• Work with key stakeholders to develop and execute go-to-market strategies, including positioning, and channel plans for distributing content.
• Collaborate with the service business and product management team to define product features, benefits, and unique selling points.
• Develop and implement comprehensive marketing plans and strategies for service offering launches and campaigns. 
• Work closely with and train the sales and service team to provide them with the necessary tools, materials, and support to effectively sell service products. 
• Monitor and analyze the performance of go-to-market strategy and initiatives and make data-driven recommendations for improvement. 
• Manage the creation of diverse marketing collateral, from brochures and presentations to digital media and video storytelling.
• Conduct market research to identify customer needs, market trends, and assess the competitive landscape. 
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

What will you bring? 

• Minimum of 3 years’ experience in a product marketing manager role, preferably within technology, service products, or related industries.
• Bachelor's or master's degree in engineering, marketing, business or related field.
• Proven experience and high-quality results in market research, competitive analysis, customer segmentation, and go-to-market execution.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical and problem-solving skills.
• Experience with marketing automation tools and CRM systems.
• Ability to manage multiple projects and priorities in a fast-paced environment.

For additional information, please contact, Head of Marketing, Weather, Energy & Environment, Tristan Williams at +358 503483883. Time-slots to reach the hiring manager are Jan 5th between 14.00 - 16:00 and Jan 8th between 15.00 - 16.00(Eastern European Time). Please note that applications sent via email cannot be processed due to privacy reasons. 

Ready to take every measure for the planet? Apply at the latest on Jan 11th, 2026, via the application form.