Product Marketing Manager

We are looking for a Product Marketing Manager to join our Industrial Instruments business line at Vaisala’s headquarters in Vantaa, Finland. In this role, you will turn cutting‑edge industrial measurement technology into clear, compelling value propositions that drive growth across multiple industries and applications. You will work with Precision Instruments product line and high-end measurement instruments for industrial applications.

Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most – from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. For a second year running, Vaisala got recognized in TIME Magazine's World's Best Companies in Sustainable Growth 2026 study. Our team of close to 2,500 experts and 62 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong.

Why join us? 

• You will work with our humidity, dew point and CO2 precision instruments which are critical to our customers’ safety, quality, and efficiency. In this role, you’ll have a direct impact on how we position and commercialize our solutions globally 

• You will focus on the parameter-based business which covers wide range of customer industries and applications where our market position is based on superior products and measurement parameter expertise  

• Be the bridge between technology and markets. You will partner daily with Product Management, Sales, Regional Marketing, and R&D – connecting what our products can do with what our customers actually need 

What's your role? 

• Developing and maintaining application- and parameter-based value propositions for assigned products or solution areas 

• Translating technical product features into clear customer benefits, messaging, and positioning 

• Identify and define focus areas for campaigns and content based on market opportunity and impact potential  

• Be the commercial partner for product managers and drive the development of parameter-based sales in cooperation with sales regions 

• Creating and supporting sales enablement materials and content development aligned with customer problems and buying journeys 

• Ensuring consistency in messaging across industries, applications, and regions 

• Equip regional marketing campaigns and demand generation efforts with product-specific expertise and content 

• Gathering and synthesizing market insights, customer needs, and competitive intelligence 

• Identifying key applications and growth opportunities within parameter-based measurement areas  

• Providing input to Product Management on market requirements and positioning gaps 

• Partnering with Sales and regional teams to ensure messaging and content resonates locally and supports pipeline growth 

• Applying standardized product marketing frameworks, tools, and methodologies 

• Contributing to continuous improvement of commercialization processes and ways of working

What will you bring? 

• Several years of experience in product marketing, product management, or industrial marketing 

• A strong ability to translate technical concepts into clear customer value and storytelling 

• Understanding of industrial B2B environments and solution selling 

• Experience in supporting product positioning, messaging, and go-to-market execution 

• Thrive in a collaborative, global, matrixed environment and can easily switch between different industries, applications, and stakeholder groups 

• Work in a structured way with attention to clarity and consistency in messaging 

• Experience with technical products, instrumentation, or industrial technologies is considered an advantage 

• Experience in using different relevant AI tools 

For additional information please contact the hiring manager, VP Industrial Instruments Eeva-Maria Kittilä +358453287545 on Monday, April 20 between 12:00–13:00, and Friday, April 24 between 9:00–10:00.

Ready to take every measure for the planet? Apply at the latest on May 3rd, 2026 via the application form. Please note that applications sent via email cannot be processed due to privacy reasons.