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Market Manager

Our Vaisala solutions contribute to societies and people’s lives in over 150 countries – and can even be found in space. With our technological innovations for measuring weather, environmental and industrial conditions, we have a key role in solving the grand social and environmental challenges of our time. We offer you a career with a clear purpose and a chance to create observations for a better world.


Building on over 80 years of experience, we employ approximately 1,900 professionals worldwide today. We are listed on the Nasdaq Helsinki stock exchange and our headquarters is located in Finland. 


Vaisala’s industry-leading weather observation technologies, instruments, and solutions lay the foundation for the Weather and Environment business area’s strategy, enabling our customers to improve their ability to measure and forecast weather and weather phenomena. The business area serves selected weather-dependent customers to whom accurate, real-time, uninterrupted, and reliable weather data is essential to run efficient operations.

Position Description:
We are currently searching for a Market Manager to join our Roads team in North America.  This person is responsible for developing and managing the segment product strategy and execution including market analysis, marketing strategy, sales support, and contributing substantially to product management with product managers and engineering.  The successful candidate for this role will be vaccinated against COVID-19, pursuant to Executive Order 14042.


Your key responsibilities include:

  • Ecosystem understanding (key figures, trends, structure, value chain, authorities and regulation, opinion leaders, key players)
  • Business Intelligence information:
  • Competitor and market trend analysis from his / her products perspective (incl. industry standards)
  • Supports competitor and market trend analysis, Application and Segment perspective and keeping up to date customer reference information
  • Assist the Segment head to elaborate the marketing strategy and the market attack plan for the Roads segment
  • Defining the expectations of the market and clients and related value proposal for each business case
  • Actively contributes to Product roadmaps and strategies with the product managers including related service offering
  • Proposes offering partnerships
  • Participate to the creation of key product marketing messages, material and argumentation with Marketing and P&T
  • Internal product launches with Sales and other functions with related trainings with product managers
  • Supports Market Segments in customer solution creation, key customer meetings and tender specification work.



  • Bachelor’s degree required; higher level degree preferred
  • 5-10 years of relevant work experience, preferably with an international company
  • Or equivalent combination of education and experience
  • Strong interest in and good understanding of business, needs
  • Strategic mind
  • Experience in business and product marketing management in B-to-B market
  • Analytical mindset, ability to conceptual thinking and seeing the big picture with complex issues
  • Excellent networking and influencing skills
  • Management skills of product marketing, application and/or product management
  • Client oriented, ability to interact with key accounts at various levels
  • Ability to work with product managers and project managers to make product roadmaps match market requirements
  • Competitive mind, spirit or conquest
  • Proactive approach to work


Please send your application including CV and salary request soon. We will close the application process when we have a suitable number of qualified candidates. 


ANTICIPATED SALARY RANGE: $135,000-150,000 annually. (Salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data).  Additionally, we offer our employees a competitive benefits package which is outlined below.

We take pride in being pioneers who strive to bring about positive changes in both the society and environment, and our work is not done yet. Take advantage of this opportunity and join our team to make a difference!


What we offer:

Our innovative high-tech business provides opportunities for curious challenge-seekers to make a real difference.  As a part of our global team you can contribute with science and technology to solve the big environmental and societal challenges of our time.


Vaisala offers a competitive benefits package including: health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, and tuition reimbursement. We also offer holiday pay and a generous paid time off plan.


To be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. Candidates are subject to a personal work preference assessment and complete background check prior to an offer being extended.



Vaisala is proud to be an Equal Opportunity, Affirmative Action Employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, gender, sexual orientation, gender identity, national origin, citizenship, status, marital status, genetic information, disability, protected veteran status, or any other legal protected status.


EEO Is the Law Poster


Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. As a government contractor, Vaisala complies with Section 503 of the Rehabilitation Act of 1973 (the Act), which is a law that prohibits federal contractors and subcontractors from discriminating in employment against individuals with disabilities and requires employers take affirmative action to recruit, hire, promote, and retain these individuals.


If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please contact Human Resources by phone at 303-499-1701 or by email at Please note that you can easily submit application by attaching your LinkedIn profile in the recruitment tool (LinkedIn Apply functionality).

Nearest Major Market: Boulder
Nearest Secondary Market: Denver

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