Share this Job
Apply now »

Marketing Automation Manager

Our Vaisala solutions contribute to societies and people’s lives in over 150 countries – and can even be found in space. With our technological innovations for measuring weather, environmental and industrial conditions, we have a key role in solving the grand social and environmental challenges of our time. We offer you a career with a clear purpose and a chance to create observations for a better world.


Building on over 80 years of experience, we employ approximately 1,900 professionals worldwide today. We are listed on the Nasdaq Helsinki stock exchange and our headquarters is located in Finland. 


Industrial Measurements business area serves a wide range of industries and applications ranging from pharmaceutical to food industries, and from warehouses to power transformers. It offers a broad range of accurate and reliable measurement instruments based on the cutting-edge technology to help our customers optimize their processes, improve efficiency, minimize energy consumption, and ensure the high quality of their end-products. 

Position Description:
We are looking for a tech-savvy marketing expert to own and run our regional digital marketing and automation efforts while leading our Vaisala’s Industrial Measurements business area to the next level. As the Marketing Automation Manager, AMER, you are in a key player in helping Vaisala achieve its business objectives, regional and globally. You will collaborate with a wide range of stakeholders, helping build and execute highly targeted revenue and demand generation-driven marketing automation programs. You will guide our regional marketing team members toward achieving their goals by providing them with best practices and optimized templates. 


You are the maestro of our marketing orchestration practices and at the heart of our digital customer experience. You are very comfortable and familiar with designing and managing marketing automation programs while overseeing our customer engagement strategy alongside our regional marketers. You understand how data and analytics drive customer’s acquisition.


The successful candidate for this role will be vaccinated against COVID-19, pursuant to Executive Order 14042.


Your key responsibilities include:

  • An expert in all-things marketing automation, data analytics and reporting
  • Apply marketing automation best practices across all regions (North, Central and South America) by supporting our Sales and Marketing teams
  • Analyze data from several marketing platforms and campaigns to understand how they are performing against business metrics and KPIs. Communicate results and prove simple yet clear recommendations for marketing effectiveness
  • Continuously deliver excellence in demand generation strategies by identifying new technologies and concepts. Skilled at prototyping and testing. 
  • Hands-on, curious and always looking for ways to improve our marketing best practices and processes
  • •    Work closely with regional marketing, global marketing, and sales teams to improve lead scoring, generation, and overall customer experience.  



  • Bachelor’s degree in a marketing or technical field and a minimum of 3-5 years of related experience; or equivalent combination of education and experience.
  • Experience with marketing automation tools
  • Experience working in a B2B environment 
  • Demonstrated experience generating and converting leads
  • Experience working in a global team preferred


You may be a great fit if:

  • You have a strong technical background and experience with tools like Eloqua, ON24 and Salesforce (highly preferred). Not mandatory, but are you shy to be on camera? We run over 50 webinars a year and want someone who can help coach our team on how to run contemporary and engaging webinars that drive market expansion and product adoption. Conversion is the name of the game. 
  • You understand how to turn marketing technology into opportunities for B2B companies and can translate that into a roadmap for our marketing team. Got some project management skills? You are going to need them! 
  • You excel at working in an agile framework and understand how to scale processes. You have a can-do attitude and you are willing to work and execute on a tactical level, but can speak to the executive team on a strategic level. You know how to communicate downstream and upstream beautifully. You are a problem solver with a curious personality and a professional who gets excited about digging deeper, getting to the core of the issue, pushing the envelope, and never quitting until you find a workable solution. Data analysis drives your work. You are always looking for new ways to optimize our existing campaigns - creating new processes, redefining best practices and identifying opportunities for future improvement.  
  • You have 3-5 years of experience in executing marketing automation programs, preferably in a B2BC global environment. Ideally, you have hands-on experience with focus on lead nurturing and lead scoring best practices to drive revenue and growth.  
  • You think “in numbers” so you can understand how sales teams operate, how to monitor their pipeline, and have fun optimizing our marketing funnels to best “connect the dots” from marketing activities to sales leads and customer experience. 
  • You are a great motivator, fun to work with, and communicates clearly and concisely while having a great eye for detail and sense of humor. 
  • Do you feel compelled to write after an amazing convo conversation with a product engineer from Helsinki, a sales manager in Mexico, and your marketing counterpart in Tokyo on how to products work on Mars? Or potential new applications for our technology that can save lives or help manage COVID-19 vaccine distribution? We want to talk to you. Of course, we need you to have a strong understanding of marketing automation best practices for lead generation, lead nurturing, and persona-driven marketing. Or else, how would you connect the dots?
  • And if you speak either Brazilian Portuguese and/or Spanish. , Já está meio caminho andado! 

We take pride in being pioneers who strive to bring about positive changes in both the society and environment, and our work is not done yet. Take advantage of this opportunity and join our team to make a difference!


What we offer:

Our innovative high-tech business provides opportunities for curious challenge-seekers to make a real difference.  As a part of our global team you can contribute with science and technology to solve the big environmental and societal challenges of our time.


Vaisala offers a competitive benefits package including: health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, and tuition reimbursement. We also offer holiday pay and a generous paid time off plan.


To be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. Candidates are subject to a personal work preference assessment and complete background check prior to an offer being extended.



Vaisala is proud to be an Equal Opportunity, Affirmative Action Employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, gender, sexual orientation, gender identity, national origin, citizenship, status, marital status, genetic information, disability, protected veteran status, or any other legal protected status.


EEO Is the Law Poster


Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. As a government contractor, Vaisala complies with Section 503 of the Rehabilitation Act of 1973 (the Act), which is a law that prohibits federal contractors and subcontractors from discriminating in employment against individuals with disabilities and requires employers take affirmative action to recruit, hire, promote, and retain these individuals.


If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please contact Human Resources by phone at 303-499-1701 or by email at ushr@vaisala.com. Please note that you can easily submit application by attaching your LinkedIn profile in the recruitment tool (LinkedIn Apply functionality).

Nearest Major Market: Boston

Apply now »