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Marketing Manager, Industrial Measurements

Our Vaisala solutions contribute to societies and people’s lives in over 150 countries – and can even be found in space. With our technological innovations for measuring weather, environmental and industrial conditions, we have a key role in solving the grand social and environmental challenges of our time. We offer you a career with a clear purpose and a chance to create observations for a better world.

 

Building on over 80 years of experience, we employ approximately 1,900 professionals worldwide today. We are listed on the Nasdaq Helsinki stock exchange and our headquarters is located in Finland. 

 

Industrial Measurements business area serves a wide range of industries and applications ranging from pharmaceutical to food industries, and from warehouses to power transformers. It offers a broad range of accurate and reliable measurement instruments based on the cutting-edge technology to help our customers optimize their processes, improve efficiency, minimize energy consumption, and ensure the high quality of their end-products. 

Position Description:
Vaisala is searching for an experienced, technically oriented Marketing Manager to partner closely with Product, Sales, and Corporate Marketing teams to drive messaging and positioning for our Industrial Measurements and Liquid Measurements product lines. This technical marketing role is crucial to our goal to build and support strategic and innovative marketing programs in North America while enabling wide distributor network, sales, and services teams with world-class tools and messaging to articulate the value of Vaisala’s offerings.

 

This position is located in our Woburn (Boston), Massachusetts office and reports to our Head of Marketing, Industrial Measurements, Americas. 

 

This position offers:

  • Opportunity to Build: Bring your creativity to the table! We aren’t just looking for innovative thinkers – we want to see you execute those ideas, too. Watching your idea come to life is a rewarding experience!
  • Entrepreneurial Culture: You will be working with experts in the industry, veteran sales professionals and global leaders who value innovative marketing approaches and strong critical thinking abilities.
  • Professional Development: Take advantage of the opportunity to attend meet-ups and trainings that will elevate your technical knowledge.

 

Your key responsibilities include:

  • Messaging and Positioning: Develop messaging and positioning campaigns for industry-specific and sub-segment applications to position Vaisala as THE Industrial Measurements company for the Americas.
  • Putting content marketing strategy into practice
  • Translate customer value into customer stories: Our wide customer base is our best evidence of product leadership. You interview our customers and create case studies, case webinars, and other content to support the sales and marketing activities. 
  • Demand Generation: Partner with Sales teams, global Solutions Marketing, and Product teams to devise campaign strategy and themes, create compelling content, and guide digital marketing programs to drive demand for the Industrial Measurements offerings digitally across all channels
  • Sales Enablement: Equip and train the sales team on Vaisala’s value proposition by leveraging world-class sales tools, competitive and market intelligence to overcome critical objections and support every stage of the selling process.
  • Distributor Enablement: Co-operate with our distributor network to understand end-customer needs and requirements and to educate the sales teams to achieve their targets.
  • Client Retention and Growth (ABM Marketing): Partner with our Sales and Services teams to develop high-quality messaging, content, and campaigns to drive client retention efforts including services marketing.
  • Thought Leadership: Demonstrate clear and compelling points of view including unique approaches to solving problems with strategic insights and actionable advice for our clients. 
  • Love webinars, seminars, and Lunch & Learns? This is your chance to define the proper process and KPIs to expand our reach.

 

Qualifications:

  • Bachelor’s degree in Marketing or related field (MBA preferred) and 3-5 years of experience.  Or equivalent combination of education and experience
  • Minimum of 3 years’ experience in enterprise B2B in core product marketing roles, or a combination of experience in product marketing, product, and sales roles, particularly solution-driven consulting with focus on manufacturing or similar areas. 
  • Experience developing Go-to-Market strategies (solution and services definition, packaging, pricing, and positioning) for diverse and segmented product lines. Experience in Industrial applications is preferred. Experience translating complex technical topics into simplified campaigns for diverse technical and non-technical audiences. 
  • Excellent communication and presentation skills - Ability to represent marketing plans and strategic priorities to senior executives, sales, customers, top prospects, analysts, and press. Ability to write exceptionally well, conceptualize, and even create compelling visuals. Experience and comfortable with speaking in front of various audience sizes in extemporaneous and planned settings is a must.
  • Excellent relationship building skills - Ability to work across the entire organization with senior leaders to build consensus on product marketing priorities is a must. Must be able to develop and sustain relationships with key influencers, customers, top prospects, and analysts.
  • Build and execute campaigns from the bottom up (identify goals, risks, audience, messages, and tactics).  
  • Experience defining and delivering technical product marketing deliverables including product and solution demos, videos, presentations, blogs, webinars, competitive analyses, ROI analyses, technical whitepapers, thought leadership content, and enablement material.
  • Responsible for content that drives MQLs
  • An eagerness to jump in and adapt to a fast-paced, dynamic, team environment
  • Fluent in Salesforce, Eloqua or similar tools, Google Analytics 
  • You are an experienced social media advocate and/or can motivate and coach others to become one

 

Please send your application including CV and salary request soon. We will close the application process when we have a suitable number of qualified candidates. 

We take pride in being pioneers who strive to bring about positive changes in both the society and environment, and our work is not done yet. Take advantage of this opportunity and join our team to make a difference!

 

What we offer:

Our innovative high-tech business provides opportunities for curious challenge-seekers to make a real difference.  As a part of our global team you can contribute with science and technology to solve the big environmental and societal challenges of our time.

 

Vaisala offers a competitive benefits package including: health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, and tuition reimbursement. We also offer holiday pay and a generous paid time off plan.

 

To be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. Candidates are subject to a personal work preference assessment and complete background check prior to an offer being extended.

 

EOE AA M/F/V/D

Vaisala is proud to be an Equal Opportunity, Affirmative Action Employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, gender, sexual orientation, gender identity, national origin, citizenship, status, marital status, genetic information, disability, protected veteran status, or any other legal protected status.

 

EEO Is the Law Poster

 

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. As a government contractor, Vaisala complies with Section 503 of the Rehabilitation Act of 1973 (the Act), which is a law that prohibits federal contractors and subcontractors from discriminating in employment against individuals with disabilities and requires employers take affirmative action to recruit, hire, promote, and retain these individuals.

 

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please contact Human Resources by phone at 303-499-1701 or by email at ushr@vaisala.com. Please note that you can easily submit application by attaching your LinkedIn profile in the recruitment tool (LinkedIn Apply functionality).


Nearest Major Market: Boston

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