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Regional Head of Marketing, Americas

Our Vaisala solutions contribute to societies and people’s lives in over 150 countries – and can even be found in space. With our technological innovations for measuring weather, environmental and industrial conditions, we have a key role in solving the grand social and environmental challenges of our time. We offer you a career with a clear purpose and a chance to create observations for a better world.


Building on over 80 years of experience, we employ approximately 1,900 professionals worldwide today. We are listed on the Nasdaq Helsinki stock exchange and our headquarters is located in Finland. 


Industrial Measurements business area serves a wide range of industries and applications ranging from pharmaceutical to food industries, and from warehouses to power transformers. It offers a broad range of accurate and reliable measurement instruments based on the cutting-edge technology to help our customers optimize their processes, improve efficiency, minimize energy consumption, and ensure the high quality of their end-products. 

Position Description:

We are searching for a regional Head of Marketing for the Americas to manage the development of our marketing strategy and execution plan to support company growth objectives for Vaisala’s Industrial Measurement’s business.  In this position, you will lead a team of professionals to drive growth through innovative marketing strategies and tactics with an immediate focus on increasing awareness and generating demand. This position is a globally matrixed role reporting to the Director of Marketing, Industrial Measurements in our global headquareters.  The position is located in our Woburn (Boston), Massachusetts office.


Your key responsibilities include:

  • Lead the development and execution of the regional marketing and communications strategy
  • Overall responsibility for all marketing campaigns, execution and product launches regionally 
  • Work closely with sales teams and product managers to ensure marketing contributes to regional business objectives
  • Lead a team of marketing professionals
  • Analyze data and marketing KPIs to ensure the performance is optimized
  • Maintain a deep understanding of your target market and key personas and translate that to marketing content for relevant platforms
  • Key member of the management group for the Americas Industrial Measurements business
  • Key contributor to distributor channel marketing and distributor relationship building
  • Articulate technical content into meaningful customer messaging and adapt content to different target customers
  • Execute tactics through traditional and digital channels including: web, email, social, trade show, telemarketing, webinar, and publications
  • Communications strategist and experience in media relations



  • Bachelor’s degree in business, marketing or other relevant field, MBA preferred 
  • 10 years’ relevant experience with proven achievement and success in marketing roles in B2B environment
  • Experienced B2B storyteller: understanding what makes a great copy writing in different platforms, and the ability to create a story through messaging that follows a complete buyer’s journey
  • Ability to develop a modern content and event strategy, including videos, webinars, webcasts, and more
  • Know how to manage segmentation and multiple target audiences
  • Working knowledge of digital tactics/platforms such as email, Search Engine Optimization (SEO), and marketing automation
  • Experience with Salesforce, Eloqua and Google Analytics or similar tools
  • Experience developing and managing online marketing events
  • Proven success at marketing high value, solution-based platforms 
  • Understanding of multi-language campaign execution
  • Strong organizational skills to manage multiple sub-business units marketing programs
  • Disciplined and structured to manage and execute, balanced with creative and articulate to lead and inspire
  • Confident in your skills and experience to suggest creative new approaches, yet humble enough to listen and learn from seasoned experienced in-house peers
  • Strong English skills required, Spanish and Portuguese a bonus, but not required.
  • Competitive spirit that wants to win while enjoying the journey.


  • Proven ability to build and develop high performance multi-country marketing team, combining content and digital marketing
  • Deep understanding of modern sales & marketing funnel management
  • Proven ability to understand analytics and data-based decision making to improve performance
  • Ability to translate complex customer and sales requirements into marketing strategy and plans
  • Ability to get wide commitment to execution
  • Experience and proven success launching new solutions in a high-tech B2B environment with multiple customer level decision makers, gatekeepers, and influencers
  • Proven experience and expertise in developing integrated marketing campaigns and execution through multiple channels and tactics
  • Understand the role of ecommerce, social media and digital sales
  • Team player and ability to liaise with multiple cross functions, driving alignment
  • Results orientation with a bias for action
  • Comfortable in a large organization with a matrix structure
  • High energy with a passion for continuous improvement


Please send your application including CV and salary request soon. We will close the application process when we have a suitable number of qualified candidates. 

We take pride in being pioneers who strive to bring about positive changes in both the society and environment, and our work is not done yet. Take advantage of this opportunity and join our team to make a difference!


What we offer:

Our innovative high-tech business provides opportunities for curious challenge-seekers to make a real difference.  As a part of our global team you can contribute with science and technology to solve the big environmental and societal challenges of our time.


Vaisala offers a competitive benefits package including: health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, and tuition reimbursement. We also offer holiday pay and a generous paid time off plan.


To be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. Candidates are subject to a personal work preference assessment and complete background check prior to an offer being extended.



Vaisala is proud to be an Equal Opportunity, Affirmative Action Employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, gender, sexual orientation, gender identity, national origin, citizenship, status, marital status, genetic information, disability, protected veteran status, or any other legal protected status.


EEO Is the Law Poster


Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. As a government contractor, Vaisala complies with Section 503 of the Rehabilitation Act of 1973 (the Act), which is a law that prohibits federal contractors and subcontractors from discriminating in employment against individuals with disabilities and requires employers take affirmative action to recruit, hire, promote, and retain these individuals.


If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please contact Human Resources by phone at 303-499-1701 or by email at ushr@vaisala.com. Please note that you can easily submit application by attaching your LinkedIn profile in the recruitment tool (LinkedIn Apply functionality).

Nearest Major Market: Boston

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