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Events Management Marketing Manager

Vaisala is a global technology leader and expert in weather, environmental, and industrial measurements and our solutions enable customers to find answers, remove doubt, and make smarter decisions.  We take pride in being pioneers who strive to bring about positive changes in both the society and environment, and our work is not done yet.  Curiosity, the desire to meet challenges and an extraordinary ability to innovate are Vaisala's core, both past and present. In line with our mission “Observations for a better world,” we continue our work to help find answers and take action for a sustainable future.  

 

Our employees demonstrate, uphold, support, and model the Vaisala Values: Customer Focus, Innovation & Renewal, Strong Together and Integrity. Sharing strong and common values is part of our culture and enables us to work towards our shared mission.

 

Industrial Measurements business area serves a wide range of industries and applications ranging from pharmaceutical to food industries, and from warehouses to power transformers. It offers a broad range of accurate and reliable measurement instruments based on the cutting-edge technology to help our customers optimize their processes, improve efficiency, minimize energy consumption, and ensure the high quality of their end-products. 

 

Position Description:
We are currently searching for an experienced and highly motivated Events Marketing Manager to lead our tradeshow and events strategy in North America and support our webinar efforts across the Americas. You will partner closely with our marketing and sales teams to ensure successful events that convey messaging and positioning for Vaisala’s Industrial Measurement (VIM) solutions at in-person and online events/webinars. In this role, you will enhance our brand visibility and foster customer relationships, while supporting and aligning with our strategic marketing programs in the Americas. This position is a hybrid role and is in our Woburn, Massachusetts office.


Per Vaisala policy, all employees must be fully vaccinated against COVID-19.

 

 

Relocation: 
No relocation assistance is available for this position.

Work Authorization: 
U.S. Citizenship or Permanent Residency is required.

 

 

In this role, you’ll have the opportunity to:

  • Manage strategy and execution of end-to-end event processes, including vendor management, pre and post event activities procurement, budget tracking and expense reporting 
  • Tradeshow booth supervision that could include: 
    • Pre-trip: vendor management, staffing and hotel reservations
    • Onsite: supervise install and dismantle of the booth, booth supervision, traffic building activities, lead acquisition, shipping of assets, etc.
    • Post-show: breakdown booth, return rented equipment, ensure all assets are returned to the office, conduct post-show interviews with sales and marketing to determine viability of attending in the future and ROI
  • Work with marketing managers to promote events to drive engagement and traffic (through communications, sponsorships, digital marketing campaigns, etc.)
  • Coordinate and support webinar programs and other online events. Create and edit webinar and landing pages for NAM and LATAM.
  • Research and secure new industry events and speaking opportunities   for Vaisala subject matter experts
  • Proactively identify marketing KPIs, metrics and lead generation opportunities, report and provide feedback to stakeholders
  • Create and manage event asset library (booth displays, pop-up banners, crates, instruments for demos)
  • Some travel required (up to 30%), for trades shows, meetings or conferences 

 

 

We’re looking for people who have:

  • Bachelor’s degree in Marketing or related field and 5 years of experience or equivalent combination of education and experience. 
  • Experience developing event strategies that align with overall sales and marketing goals and ability to sell your vision to stakeholders 
  • Proven ability to manage vendor relationships, negotiate contracts and adhere to budgets
  • Proficient with webinar platforms, marketing automation, CRMs, and other digital marketing tools (we use ON24, Eloqua, Salesforce, Drupal, Jira)
  • Excellent communication, time management and organizational skills especially when it comes to details and logistics 
  • Strong relationship building skills 
  • You are an experienced social media user and advocate
  • An eagerness to jump in and adapt to a fast-paced, dynamic, team environment
  • Strong work ethic, intellectual curiosity, and commitment to continuous improvement

 


Please send your application including CV and salary request soon. We will close the application process when we have a suitable number of qualified candidates. 

 

Our Vaisala solutions contribute to societies and people’s lives in over 150 countries – and can even be found in space. With our technological innovations for measuring weather, environmental and industrial conditions, we have a key role in solving the grand social and environmental challenges of our time. We offer you a career with a clear purpose and a chance to create observations for a better world.  We take pride in being pioneers who strive to bring about positive changes in both the society and environment, and our work is not done yet. Take advantage of this opportunity and join our team to make a difference!

 

What we offer:

Our benefits package includes: health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, a variety of voluntary benefits programs, fitness reimbursement, Employee Assistance Programs, and tuition reimbursement. We also offer holiday pay and a generous paid time off plan.

 

To be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. Candidates are subject to a complete background check prior to an offer being extended.

 

EOE AA M/F/V/D

Vaisala is proud to be an Equal Opportunity, Affirmative Action Employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, gender, sexual orientation, gender identity, national origin, citizenship, status, marital status, genetic information, disability, protected veteran status, or any other legal protected status.

 

EEO Is the Law Poster

 

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. As a government contractor, Vaisala complies with Section 503 of the Rehabilitation Act of 1973 (the Act), which is a law that prohibits federal contractors and subcontractors from discriminating in employment against individuals with disabilities and requires employers take affirmative action to recruit, hire, promote, and retain these individuals.

 

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please contact Human Resources by phone at 303-499-1701 or by email at ushr@vaisala.com. Please note that you can easily submit application by attaching your LinkedIn profile in the recruitment tool (LinkedIn Apply functionality).


Nearest Major Market: Louisville

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